Looks like Taiwan's recent book exhibition (TIBE 2010), which ends today was awash with all kinds of new ereaders. Apart from the fruitless debate about E-ink vs LCD when it comes to eyestrain, the most interesting thing about this meetup is that the Taiwanese are leading the world in content bundling – that is, selling ereaders like mobile phone handsets are now sold; with content/service bundled in.

If you were in the market for a reader – and it seems many Taiwanese are – would 40 free books sweetent the deal? Methinks it would. And if you enjoyed the service from that book etailer, you'd be likely to stay with them after you'd churned through your 40 books. Oh and there is almost certainly DRM involved – but at least Taiwan's book industry are adding value.

here's the video (via EBooks and EReaders)