Via PaidContent

Paper continues transition from print-focused to multiplatform model with launch of supplement on Sony reader

 The search for revenue by deconstructing the New York Times into its most valuable pieces for various platforms continues. Up next: the New York Times Book Review for e-readers.

The NYT marketing executive James Dunn mentioned the new subscription effort during a session of the Digital Publishing Alliance (DPA) and E-Reader Symposium, according to Poynter's Bill Mitchell. After the session, he told Mitchell the standalone subscription should be available on Sony digital readers in the next couple of weeks, with Amazon Kindle and Barnes & Noble Nook versions to follow.

Dunn didn't share any pricing details. The Book Review is already
sold as a standalone print subscription for $1.75 a week surface mail,
$3.75 a week priority, which may offer some guideline.

The Book Review is part of the Sunday edition via Kindle, where a monthly subscription runs $13.99; the crossword puzzle isn't.

The Times sells online subscriptions for its famed crossword puzzles at $39.95 (free for print subscribers) and licenses a subscription mobile version that runs $1.99 a month, $9.99 for six months and $17.99 for the year.

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Posted via email from Bookbee